Selling physical goods on Etsy

The research was done by AI agents that open web pages. Some sites refuse them; where that happened we say so. Etsy’s own site refused us, so its pages were read through a reader service or in archived copies. The small numbers point to the source list at the end. Where a figure is our own sum or guess, it is marked “our estimate” and the basis is given.

The claim

These are examples of the claim, from our collection of 27 tweets on this scheme¹. Line breaks and trailing links are removed. The page judges the scheme, not the people who tweeted.

“I made this Steam Punk light to go over our kitchen table. Cost was $365 and a few hours of my time in the evening. They sell on Etsy for $865. Could you sell 10 of these per month and make an extra $5k? Would an extra $60k per year change your life? Opportunity surrounds us.”

@ShannonJean, September 2024, 25,063 views¹

“Don’t know what product to sell on etsy? When in doubt, sell 2 brass snails, (for $48k/month) 😭”

@grayfuego, April 2023, 24,344 views¹

“So you thought high-ticket items can’t sell on Etsy? Think again. $286,500 per month with a $20k+ AOV These moms have deep pockets…”

@grayfuego, April 2023, 21,843 views¹

“Full guide to make $10k per month with dropshipping Sell on Etsy List modern lamps List daily Undercut competition (5-10%) Run $5 in Etsy ads Make CASH Thank me later”

@craigtyr, January 2024, 7,567 views¹

“AOV” means average order value: the average amount a buyer spends per order.

The collection is small, and most of it is not an income claim. Of the 27 tweets, 11 are one account repeating an Etsy referral code, 4 offer beginner ebooks, 2 offer a craft book and 1 offers a research tool¹. Only the lamp tweet gives a price, a cost and a volume, and it is a question: the poster reports making one lamp, not selling ten a month¹. Three tweets give a monthly figure with no costs and no volume¹. The brass-snail tweet links to another seller’s Etsy listing, and “These moms” refers to other sellers, so both figures are about other people’s shops, not the poster’s income¹. Two tweets are about digital products, a different scheme¹. One gives advice that fits Etsy’s rules and this page’s findings: “Do not sell boring things. Sell unique items” (@craigtyr, 9,288 views)¹. None of the 27 shows the poster’s own earnings with proof in its text; we did not view the tweets’ images, videos or threads¹.

What the scheme is

Etsy is an online marketplace for handmade, custom, vintage and craft-supply goods. Anyone can open a shop, list items with photos and a price, and sell to buyers who search the site. Etsy takes fees on each listing and each sale.

The market is real and large. Buyers spent $10,460.7 million on the Etsy marketplace in 2025. At the end of that year it had 86.5 million active buyers and 5.6 million active sellers². Etsy’s six largest categories (home and living, jewellery and accessories, clothing, craft supplies, paper and party goods, toys and games) made up about 85% of sales, roughly $8.9 billion². Etsy does not publish the split between physical and digital goods. Custom or made-to-order goods were about 30% of sales².

The scheme, as promoted, comes in three versions:

• Make it yourself. You make or assemble a product and sell it. The lamp tweet is this version.
• Design it and have it made. You create a design and a partner company prints and ships it (“print-on-demand”). Etsy allows this for the seller’s own designs. It has a separate page.
• Resell or dropship. You list goods made by someone else and the supplier ships them to the buyer (“dropshipping”). Etsy’s rules forbid this for almost all goods; see “What the rules allow now”.

The arithmetic

Step 1: what Etsy charges on every sale

For a seller in the United States, from Etsy’s fee policy and help pages:

• Listing fee: $0.20 per listing. “This fee is charged regardless of whether or not the item listed sells.” A listing lasts four months, and the fee is charged again when it renews or sells⁶⁷.
• Transaction fee: 6.5% of the price plus whatever the seller charges for shipping and gift wrap⁶⁷.
• Payment processing: 3% + $0.25 per order in the US⁸⁹. In other countries it runs up to about 6.5% plus a flat fee⁸⁹. Etsy says: “The payment processing fee is assessed on the total amount of the sale, including tax and shipping.”⁶

Our sum: 6.5% + 3% + $0.25 + $0.20 = 9.5% of the order plus $0.45, before any advertising. The 3% is also charged on the sales tax the buyer pays.

Etsy may also charge a one-time fee to open a shop. Its policy says: “To open your Etsy shop, you may be required to pay a one-time set-up fee”, that the fee is shown during sign-up “if applicable”, that it is non-refundable, and that it “may be waived at our sole discretion”⁶. The help page says only “Cost varies by location”¹². We could not confirm an amount. The fee was introduced in 2024².

Step 2: advertising fees, one of which becomes compulsory

Offsite Ads. Etsy advertises sellers’ items on other sites such as search engines. If a buyer clicks one of those ads and orders within 30 days, Etsy charges the seller 15% of that order⁶¹⁰. A shop that has always sold less than $10,000 in any 365 days can opt out¹⁰. Above that line the fee drops to 12% and the shop can no longer opt out: “If your shop has made $10,000 USD or more in any consecutive 365-day period, participation in Offsite Ads is required.”¹⁰ The fee is capped at $100 per order⁶¹⁰.

Etsy Ads. These are paid placements inside Etsy’s own search, charged per click. The minimum budget is $1 a day and new advertisers start with a ceiling of $25 a day¹¹. Etsy publishes no average price per click; its annual report says advertising revenue rose in 2025 “largely driven by an increase in average price per click on Etsy Ads”².

A discount for bringing your own buyers. Under “Share & Save”, when a buyer arrives through the seller’s own tracked link and orders within 30 days, Etsy refunds 4% of the order¹³.

So the share Etsy takes depends on where the buyer came from (our sums from the rates above):

Etsy’s income from sellers equalled 25.8% of the value of goods sold on the Etsy marketplace in the first half of 2026, up from 25.3% a year earlier³. That is not a fee rate. It includes adverts and postage labels that sellers choose to buy, the sales figure leaves out shipping, and the shops that buy ads weigh heavily in it²³. A US seller who buys neither pays the rates in the table. Etsy says the rise in the second quarter “was primarily driven by Etsy Ads”²².

Step 3: the lamp claim, with the fees put back

The tweet’s sum is 10 x ($865 - $365) = $5,000¹. It deducts materials and nothing else.

Our estimate, using the tweet’s own price and cost and the fees above:

• Transaction fee: $865 x 6.5% = $56.23
• Payment processing: $865 x 3% + $0.25 = $26.20
• Listing fee: $0.20
• Total fees: $82.63
• Left per lamp: $865 - $365 - $82.63 = $417.37
• Ten lamps a month: about $4,174, not $5,000

This is a floor for the fees. Both percentage fees also apply to any shipping the buyer pays, and the 3% to sales tax; the sum leaves those out. If an order comes through an Offsite Ad, another $100 goes (12% of $865 is $103.80, so the cap applies). That leaves $317.37 a lamp, or about $3,174 if all ten came that way.

At $8,650 of sales a month the shop would pass the $10,000 line in its second month and could not opt out of Offsite Ads after that⁶¹⁰. Still missing: shipping and packaging for a large, fragile item, insurance, Etsy Ads if used, tax, and the maker’s time, 30 or more hours a month for ten lamps (our estimate).

Is the volume possible? The tweet gives no evidence that such lamps sell ten a month at $865, and we did not check Etsy listings. One shop whose sales a news outlet checked did sell a comparable heavy, hand-built item at about that rate: a welder’s fire pits, about 60 shipped in five months at $600 to $1,700 each⁵⁸⁵⁹. That seller reports $375 average shipping per order, a profit margin of 35% to 40% and about 40 extra hours of work a week⁵⁸⁵⁹. The tweet’s sum implies a 58% margin before fees (our division).

Step 4: how many sales an income needs

Most handmade items cost far less than $865. The table uses the fees above. The $30 and $60 prices and the 40% share for materials and postage are our assumptions. No ads, no tax, and the maker’s hours are unpaid. All figures are our estimates.

The sum for the first row: $30 x (1 - 0.095 - 0.40) - $0.45 = $14.70.

How many shop visits that takes depends on the conversion rate, the share of visitors who buy. Shopify’s blog says “The Etsy Seller Handbook defines a good Etsy conversion rate as anything between 1% and 5%”; we did not read the handbook⁵⁶. At an assumed 2%, 68 orders need about 3,400 visits a month and 680 orders need about 34,000 (our estimate). That 2% sits inside the “good” range, so a new shop may do worse.

Step 5: how that compares with the usual shop

The average. $10,460.7 million of sales divided by 5.6 million active sellers is about $1,868 per seller per year, or about $156 a month (our estimate)². That is sales, before Etsy’s fees, materials, postage and time.

This is an average, and a few very large shops pull it up, so most sellers are below it. Etsy says “our GMS and revenue are concentrated in our most active buyers and sellers”². (GMS is Etsy’s term for the value of goods sold.)

The average also covers every open account, not only people working at it. “An active seller is a seller who has had a charge or sale in the last 12 months”, so a shop that paid one listing fee and sold nothing counts². Sellers are counted by e-mail address, and “a single person can have multiple seller accounts”². In Etsy’s own survey only “70% consider their shop a business”⁵.

Against that all-shops average (our divisions):

• The lamp claim needs $103,800 a year in sales, about 56 times the average.
• $10,000 a month from a $30 item needs about $245,000 a year, about 130 times.
• $1,000 a month from a $30 item needs about $24,500 a year, about 13 times.

Sellers and sales in 2026. At 30 June 2026 Etsy had 5.706 million active sellers, up 5.9% in a year, and 87.0 million active buyers, down 0.4%³. Sales on the Etsy marketplace rose 6.5% in the first half and 7.5% in the second quarter, helped a little by exchange rates, and spending per buyer rose 2.8% to $124 a year³. That works out to about $1,890 per active seller, roughly unchanged (our estimate). Etsy also says “the retention rate of prior year active sellers improved” during 2025².

Step 6: running costs the tweets do not count

• Research tools. These are subscriptions that estimate which products and search words sell. Monthly prices on the sellers’ own pages: Marmalead $19; EHunt $9.99 to $59.99; eRank $5.99 to $29.99⁴⁶⁴⁷⁴⁸. EverBee is $24.99 or $69 a month when billed annually ($299 or $828 a year), about $39 or $99 paid monthly (our division)⁵⁰. Alura’s prices did not load for us⁴⁹. One paid tool costs about $72 to $1,188 a year at monthly billing (our multiplication). None is required to sell on Etsy.
• Etsy Ads. The dropshipping tweet says “Run $5 in Etsy ads”¹. If that means $5 a day, it is about $150 a month (our estimate).
• The referral offer. Forty free listings at $0.20 each are worth $8 to the new seller (our multiplication)⁶.

In the text we collected, none of the 27 tweets states Etsy’s fees, shipping costs, ad spend, hours, the conversion rate or how a revenue figure was measured¹.

What people who tried it report

There is no public, Etsy-wide table of what sellers earn. What exists has clear limits.

Etsy’s own survey of its sellers. Ipsos surveyed 2,402 Etsy sellers in six countries in October 2024 for Etsy⁵:

• “For 29%, their creative business (on and off Etsy) is their sole occupation.”⁵
• “Their creative business provides an important source of supplemental income contributing 11% of household income, on average.”⁵
• Sellers spend 52% of their business time making or designing “and the rest on administrative tasks”².
• “Major challenges are marketing their businesses (53%) and dealing with inconsistent sales (54%).”⁵

Limits: this is a survey of people with an open shop, so those who gave up are not in it. No dollar amounts are given.

A third-party count of shops. Insight Agent, a company that sells a product-research tool, published a snapshot of 3,168,606 Etsy shops in July 2026³⁵. In the recent period it measured, about 30 days, 26.2% of shops had any recorded item sale³⁵. The middle shop had none. A shop at the 90th percentile (better than nine in ten) had 10 items sold, and one at the 99th percentile had 179³⁵. Limits: the page does not say how the data was gathered, and it covers shops of every kind, including dormant, digital and print-on-demand ones. It is not a measure of new or actively run shops. The publisher says of its counts: “They are not dollars, income, revenue, profit, historical monthly sales, or a forecast for a new seller. They cannot be multiplied by an assumed price to estimate what these shops earned.”³⁵

The only study from bank records. The JPMorgan Chase Institute tracked payments from 128 online platforms to 2.3 million Chase accounts, out of a sample of 39 million, from October 2012 to March 2018³⁶. The report does not name the platforms, so whether Etsy is among them is not stated. Its “selling sector” is where “independent sellers of goods find buyers through online marketplaces”³⁶. Of the top tenth of sellers it says: “This group earned $800 per month or more in the first quarter of 2018, while over half of active sellers consistently generate less than $60 per month.”³⁶ The top tenth had reached “around $1,000 per month” during 2017, and the report notes “growth at the top of the distribution”³⁶. It also says “the top 10 percent of sellers accounted for 80 percent of total earnings in that sector”³⁶. Limits: it is eight years old and measures money received, not profit.

An independent survey with a richer sample. Bespoke Market Intelligence surveyed 342 Etsy sellers in April 2022 and asked how much they had sold through Etsy in the past year³⁷:

This sample leans towards bigger shops. If 46% of all sellers sold more than $5,000, the Etsy-wide average could not be as low as $1,868²³⁷. So read the upper rows as a ceiling on the true shares. Recruitment is not documented, the survey gives no shop age, and the figures are sales, not profit.

What Etsy says about new sellers. Etsy’s 2024 annual report gives the combined sales of each year’s new sellers. Those who opened in 2023 sold $1.4 billion in their first 12 months⁴. So newcomers as a group do get real sales. Etsy does not say how many sellers are in each group, so sales per new seller cannot be worked out⁴.

Individual accounts. These are single cases and cannot show how common anything is.

• A Chicago student news site, writing after Etsy raised its transaction fee from 5% to 6.5% on 11 April 2022, quotes sellers who stopped or paused. A seller with more than 20,000 sales said it now takes more effort and time “to get less sales”⁴⁴.
• On the forum Hacker News, an anonymous maker of a small 3D-printed part wrote in 2023 that orders started after about two weeks, “one every two days or so, with a basket value of about 25 Euro (after Etsy commissions)”. He credits “Etsys SEO magic (and paid advertisements)”⁴⁵. He wrote that after six or seven orders, about 150 euro in all, Etsy froze the account and the funds with “No reason given”⁴⁵. The account cannot be checked, and Etsy’s side is not in it. Etsy’s stated grounds for suspension and its appeal route are in the next section.
• The Verge reported in July 2023 on sellers whose payouts Etsy was holding back. It describes a furniture maker for whom “75 percent of earnings from a $150 order, as an example, are being held by Etsy — in what’s known as a “payment reserve” — for anywhere between two weeks and 45 days”²⁴. Etsy’s reply in the same article: “Less than 2 percent of shops currently have a payment reserve placed on their accounts, and for most of those shops, the amount being held is less than $50”, and held funds are released within two weeks on average²⁴. Those are Etsy’s own figures from July 2023.

A statistic we do not use. The line “65% of Etsy sellers make less than $100 per year” appears on side-hustle blogs; the page we opened that states it gives no source⁴³.

What the rules allow now

Etsy’s policies were read in archived copies from July to October 2026, except where a different date is given.

What may be sold. Etsy’s Creativity Standards allow items made, designed, handpicked or sourced by the seller¹⁵. Assembling bought parts by hand counts as making: “Hand assembled items: Commercially available supplies or components that a seller attached together or combined by hand to create a unique end-product.”¹⁵ A lamp built from components fits that. A partner company may produce the item only for the seller’s own original design or a buyer’s personalisation, and the seller must say so¹⁴¹⁵.

Dropshipping and reselling are not allowed. Etsy’s help page says: “Drop shipping is not allowed on Etsy, with the limited exception of Craft and Party Supplies.”¹⁴ The Seller Policy repeats it¹⁶. Modern lamps are none of these, so the method in the tweet “make $10k per month with dropshipping … Sell on Etsy … List modern lamps”, as its text describes it, is against the platform’s rules as written¹¹⁴. We did not view what was attached to the tweet.

Enforcement is rising. Etsy’s transparency report for 2024 says: “we removed 22% more listings and suspended 1.5x more sellers for violating our Creativity Standards and Handmade Policy” than in 2023¹⁹.

Other people’s names, logos and characters. In 2024 Etsy removed about 832,000 listings after reports of intellectual-property infringement (copying a protected name, logo, design or character)¹⁹. It says: “We closed 26,754 shops for repeat infringement and/or counterfeiting violations, a 15% decrease from 2023.”¹⁹ Brand owners also sue. A December 2025 opinion of the US Court of Appeals for the Eleventh Circuit describes a trademark suit against more than 75 online sellers. One Etsy seller reported that his accounts were frozen and his storefront deleted after a temporary restraining order (a short-term court order made before the case is decided), over one second-hand item sold for about $30³⁰. That is one case, not a rate, and it concerns only the parties in it.

Losing the account. Etsy’s terms say: “We may terminate or suspend your account (and any accounts Etsy determines are related to your account)” where it has reason to believe the terms were broken¹⁷. After a permanent suspension the route Etsy provides is an appeal, within six months, and “Submitting an appeal doesn’t guarantee reinstatement”¹⁸. Etsy also expects 80% of first messages to be answered within 48 hours and, past 40 reviews, fewer than 10% of reviews at three stars or below; repeat failures “may result in temporary or permanent suspension of your selling privileges”²¹.

One tweet in our collection (June 2023) opens a thread on “how to sell on Etsy after you’ve been banned (USA Only)”, which its author calls “Fully Legally & Compliantly” (@grayfuego, 26,934 views)¹. We did not read the thread, so nothing here says what it proposes.

Held payouts. Etsy’s payments policy says: “A Reserve will be placed on your account if we believe there may be a high level of financial risk associated with you, your account, your business model, or your transactions.”⁹ Being new is a listed factor: “How long you’ve been in business on Etsy (including how long since you’ve made your first sale)”⁹. So are made-to-order goods and missing tracking⁹. In 2023, trade press citing the BBC reported that “some sellers had 75% of their money frozen for 45 days”²³. Etsy said then that “the vast majority of sellers receive their funds when they make a sale”, that it would be “substantially decreasing” the amounts held, and that under 2% of shops had a reserve, mostly under $50²³²⁴. We found no newer figures.

Refunds on expensive items. Etsy’s protection programme for sellers covers at most $250: “Etsy will cover up to $250 of a refund (or the converted equivalent in your local currency), and any remaining amount will be charged to the seller.”²⁰ On a lost or broken $865 lamp, the seller could owe up to $615 (our subtraction). Damage is covered only “for the first instance per calendar year”; after that the seller could owe the whole $865²⁰.

Product liability is the seller’s. The terms say: “Any legal claim related to an item you purchase must be brought directly against the seller of the item.”¹⁷ Sellers are “responsible for complying with all applicable laws and regulations in connection with the products you list for sale, including any required labels and warnings”¹⁶. That matters for a home-built light that plugs into household electricity.

Tax and identity.

• United States: “Whether or not you receive a Form 1099-K, you must still report any income on your tax return.”²⁵ (Form 1099-K is the form a platform sends the tax office about a seller’s takings.) Self-employment tax, the social-security contribution paid by people who work for themselves, is 15.3% and applies from $400 of net earnings²⁵. Etsy asks US sellers for taxpayer details; once sales reach $500 in a calendar year, “your shop will be suspended if you enter incorrect details” until they are corrected²⁶. Etsy “calculates, collects, and remits US sales tax on behalf of sellers”²⁶.
• The INFORM Consumers Act is a US law that makes marketplaces identify their bigger sellers. It covers a seller with 200 or more sales of new or unused consumer products and $5,000 or more in revenue in any continuous 12 months of the past 24²⁸. At $20,000 a year the marketplace must show buyers the seller’s full name, physical address and contact details. A seller who operates only from home can have just the country and state shown, with a contact method²⁸.
• EU: Etsy reports sellers to tax authorities at 30 sales or EUR 2,000 a year²⁷. UK tax guidance also covers goods you “made, including items you make for a hobby”²⁷.

Selling across borders. The Seller Policy tells sellers outside the US to “Ensure that any orders shipped to the United States are sent using a Delivery Duty Paid (DDP) shipping method”, meaning the seller arranges payment of import duty¹⁶. Under EU product-safety rules, Etsy says, products “can’t be placed on the EU market unless they have an EU-based economic operator responsible for key safety tasks”, so a maker outside the EU may need to appoint one²⁹. Sellers in some countries also pay a “Regulatory Operating fee”, a fixed percentage of each sale that varies by country⁶.

Who makes money from it

Etsy, first and on everything. Etsy is paid when an item is listed, when it sells, when the payment is processed and when an ad is clicked, whether or not the seller makes a profit⁶. In 2025 its revenue across all its marketplaces was $2,883.5 million on $11,916.9 million of goods sold². Advertising revenue rose $62.2 million in a year when sales on the Etsy marketplace fell 4% (5.3% across the group, partly because the Reverb marketplace was sold)². Revenue from the shop set-up fee rose $18.4 million in 2025².

In our 27 tweets, the offers are small.¹

• The referral code (11 tweets, one account). @NutmegCottage2 posted the same offer 11 times: “Open an Etsy Shop & Get your first 40 listings FREE with my Code”¹. The link leads to Etsy’s own invitation page, which showed us only a sign-in check, so we did not read its terms³⁴. Etsy’s policy, last updated in 2021, says: “You can receive free listings if you invite someone to become a seller on Etsy and they complete the process of opening a new shop”, and that the credits cannot be “redeemed for cash”³⁴. So the new seller saves $8 and the referrer gets listing credits.
• Ebooks (4 tweets, one small account). The links lead to guides on selling on Etsy that are themselves sold as Etsy listings. An archived copy from February 2026 showed a two-ebook bundle at €6.86, reduced from €8.57, in a shop with “7k sales” and “9 years on Etsy” across all its products⁵¹.
• A research tool (1 tweet, a small account). The link to EHunt carries a referral tag, a code in the link that credits whoever posted it. EHunt’s affiliate page says: “You will earn at least 30% recurring commission for up to 6 months from each full payment.”⁴⁷
• The most-viewed accounts. The texts of the lamp, brass-snail and “$286,500” tweets offer nothing for sale¹. Read on 10 October 2026, the lamp tweet’s author’s profile links to a paid community about reselling liquidated retail stock, not about Etsy, with tiers from “$5/month” billed annually⁵⁵. The lamp tweet does not mention it. The profiles of @grayfuego and @craigtyr showed no website link that day⁵⁵.

Research tools pay people to recommend them. eRank’s affiliate page says: “Earn 30% commission each month for 12 months on every subscription you refer”⁴⁸. Alura pays 30% for up to six months⁴⁹. That is one reason they are recommended so often; it does not mean they are useless. These tools also publish revenue estimates for other people’s shops. The brass-snail tweet’s text does not say how its “$48k/month” was worked out, and we did not view its image¹.

Coaching is the expensive end. None of our 27 tweets leads to a high-priced course. The market has them. One programme, The Ultimate Etsy Course (Begonia Rose Co., LLC), publishes no fixed price: “Our program structure and cost is fully customized just for your needs with prices starting at a couple hundred dollars monthly.”⁵² Its terms say “ALL PAYMENTS (EITHER LOAN INSTALLATION PAYMENTS OR PAID IN FULL PURCHASES) ARE NON-REFUNDABLE”⁵². Its guarantee offers continued monthly group coaching “until a result is achieved” for students who meet its conditions, and adds: “This guarantee does not include refunds and does not constitute a promise of specific financial results or ROI.”⁵² (ROI is the return on the money spent.) Its disclaimer says the results it shows “are real but are not a guarantee of your results” and are not “common, typical, expected, or normal for the average individual or business”⁵².

On Trustpilot the programme is rated 4.6 of 5⁵³. One reviewer reports a best month of $3,600 in sales, in a shop opened in January 2026⁵³. Among the one- to three-star reviews, dated June 2025 to September 2026, several reviewers say they paid or were quoted about $5,000 to $10,000, and one reports two sales in six months after investing $8,000⁵³. Reviews are unverified in both directions. The pages we fetched showed no company reply to these reviews, and we did not contact the company.

Cheap courses exist too; one on Udemy lists 18,289 students⁵⁴.

Regulators. We found no court or regulator action against Etsy course sellers or against the ordinary practice of selling on Etsy. One US case names Etsy stores. In September 2024 the Federal Trade Commission (FTC) sued Ascend Ecom, which sold packages in which it would open and run online stores for customers on “ecommerce platforms such as Amazon, Walmart, Etsy, and TikTok”³¹. The complaint says packages “typically cost between $30,000 and $80,000”³². It alleges: “Defendants’ scheme has defrauded consumers of at least $25 million.”³² In June 2025 the FTC announced a proposed agreed order banning the company and its owners from marketing business opportunities³³. These were allegations, resolved by agreement and not by a trial finding. The FTC’s case page still listed the case as pending when we read it³³. The case concerns only the companies and people named in it. It is about paying someone else to run a store, and it has no connection to any account quoted on this page.

The upside

Some Etsy shops selling physical goods do pay well. These are the best documented cases we found.

Shops whose sales records a news outlet reviewed

In each case the outlet checked sales. Profit, costs and hours are the seller’s own figures.

Hand-welded fire pits: $50,000 in the first five months. A Missouri welder opened an Etsy shop in March 2022 selling steel fire pits made from propane-tank ends. “The business brought in $50,000 in sales in just five months on the platform, according to documents reviewed by CNBC Make It.”⁵⁸ In the following year the shop brought in $169,000 at an average price of $950⁵⁸. He had taken welding classes, and sold his first pits locally at $400 each before going online⁵⁹. A pit takes three to eight hours to make; he shipped about 60 from March to July⁵⁹. He reports average shipping of $375 an order, about $200 a month on Etsy advertising, margins of 35% to 40% after raising prices as steel costs rose, and at least 40 hours a week on top of a full-time job⁵⁸⁵⁹.

Handmade wall decor: $121,400 in a year. A New Jersey nurse makes dried-eucalyptus wall decor by hand. Her shop “brought in more than $121,400 in sales on Etsy last year, according to documents reviewed by CNBC Make It”³⁸. She started the product in March 2021; the shop sold $78,400 that year and $108,300 in 2022³⁸. The shop itself dated from 2009, so the new product started with years of history behind it. An earlier product, scarves, had brought $40,000 to $50,000 a year for about two years; in between she kept the shop as a hobby³⁸. She estimates about $60,000 profit in nine months of 2024, on 12 to 24 hours a week beside part-time nursing³⁸.

Print-on-demand candles: $462,000 in the first year. A seller who started in February 2023 “brought in $462,000 in sales, according to documents reviewed by CNBC Make It”³⁹. Etsy’s fees “were nearly $55,000 last year”, about 12% of sales (our division)³⁹. He estimates profit at 30% to 50% of each sale, and entered when candles were a new print-on-demand category³⁹.

Print-on-demand gifts. A shop opened in December 2022 “has brought in at least $236,000 in revenue so far in 2024”, with “more than $100,000 in sales between November and December” of 2023⁴⁰. The seller also works as a coach for a company that teaches Etsy selling⁴⁰.

The last two are the print-on-demand version, which has its own page.

People’s own statements

None of these was checked by a third party.

• The Hustle profiled a Florida seller who opened a custom-embroidery shop in 2020 and now runs it full time, “bringing in an average of $4k per month in gross revenue, maintaining a 50% profit margin”⁴¹. That is about $24,000 a year in profit (our multiplication). She had financed “two industrial embroidery machines, both of which cost more than $15k”⁴¹. She had recently added clothing themed on a pop singer; the article does not say what share of sales that is, and reports no action against her⁴¹.
• An article from Alura, a company that sells an Etsy tool, summarises three sellers’ own reports from 2021 or earlier⁴². One made “over $53,000 in sales” in her first year. One had “almost $30,000” in first-year revenue and kept “around $12,000” after costs, Etsy fees of about $6,500 and tax⁴². In that case Etsy’s fees were about 22% of sales (our division). The original posts could not be opened, and 2021 was a peak year for Etsy.

What the top tenth and the top hundredth get

No source gives the dollar earnings of the top tenth of Etsy sellers. The nearest measures are in “What people who tried it report”: 10 or more items in about 30 days for the top tenth of shops and 179 for the top hundredth, counts the publisher says cannot be turned into revenue³⁵; $800 to about $1,000 a month for the top tenth on selling platforms in general in 2017 and 2018³⁶; and, in a sample that leans towards bigger shops, about 13% with $50,000 or more in yearly sales³⁷.

A realistic good result (our estimate)

No source measures first-year results, so this is our judgement from the figures above.

The common outcome. A few sales or none in most months. The average open shop sells about $156 a month before costs, and most shops sell less². About three shops in four had no recorded sale in the snapshot’s period, a count that includes abandoned shops³⁵.

A good first year. For someone with a product people search for: a few hundred to a few thousand dollars in sales. The self-reported first-year cases of $30,000 and $53,000 were published because they went well⁴².

A good established shop. $10,000 to $50,000 a year in sales, which about 18% of the richer Bespoke sample reported and a smaller share of all sellers would³⁷. In the cases with a breakdown, roughly 30% to 50% of sales was left before paying for the maker’s own time^39414258. That is about $3,000 to $25,000 a year (our multiplication): a real supplement, and for some a modest living.

When it really works. Six figures in sales happens, and when the product is right it can come fast: within months for the fire pits, and in the second year of the eucalyptus decor³⁸⁵⁸.

What it takes to compete

Two different businesses under one name

The maker’s version is an original, custom or personalised product. Custom or made-to-order goods are about 30% of Etsy’s sales, and the rules protect this version²¹⁵.

The copy version lists the same goods as other shops and competes on price, as in “Undercut competition (5-10%)”¹. If the goods are made by someone else, the rules forbid it¹⁴. We found no success of this kind with sales checked by a third party.

What the documented cases had

No study compares shops that succeed with the rest. This list is drawn from the cases above, which were published because they went well.

1. A product that sold at once. The fire pits sold locally before the shop opened⁵⁹. The eucalyptus decor sold $78,400 in its first ten months³⁸. The same nurse’s earlier products sold little until she found one in demand³⁸.
2. A high price, or fast production. Fire pits at $600 to $1,700 need few orders⁵⁹. The scarves took 30 minutes each³⁸.
3. A trade skill or equipment. Welding training; two embroidery machines at more than $15,000 each⁴¹⁵⁹.
4. Another income meanwhile. The welder and the nurse both kept jobs³⁸⁵⁸.
5. Hours. 12 to 24 a week for the nurse, 40 or more for the welder³⁸⁵⁸.
6. Watching the margin. The welder raised prices from $650 to $950 as costs rose, to hold 35% to 40%⁵⁸.
7. Designs of their own. A lawyer quoted by The Hustle says, in general, that fan merchandise leaves “little room” to avoid a singer’s trademarks, and that her lawyers “aren’t going after everyone”⁴¹. Etsy closed 26,754 shops for repeat infringement in 2024¹⁹.

What every seller faces

• Fees that depend on where the buyer came from. 9.5% plus $0.45 on an ordinary US order, up to 24.5% when the order comes through an Offsite Ad; shops under $10,000 a year can opt out of those ads⁶¹⁰. The two sellers on this page who reported fee totals paid about 12% and about 22% of sales³⁹⁴². Low-priced items are hit hardest, because the flat $0.45 and the postage are a bigger share.
• The half of the job that is not making. Sellers spend 52% of their business time making; the rest is photos, listings, messages, packing and accounts².
• Uneven sales. 54% of sellers name inconsistent sales as a major challenge⁵. Gift shops are seasonal⁴⁰.
• Cash tied up. A new shop’s payouts can be held while it still has to buy materials⁹.

What it costs

• To try: $0.20 a listing, possibly a one-time set-up fee shown at sign-up, and materials for samples and photos⁶.
• To run: the fees above; optional Etsy Ads from $30 a month¹¹; an optional research tool at about $6 to $99 a month^46474850; packaging, postage and, for costly items, insurance.
• Not needed: a paid course. Etsy’s fees and rules are free to read, and the sums on this page can be redone with your own figures.

How to tell early which side you are on

These checks are our judgement, built from the figures above.

• Do people already buy what you make? Strangers paying your full price, at a fair or locally, is the best early sign. The fire-pit seller had it before he opened⁵⁹.
• Do the sum for one order before listing. Price, minus 9.5% and $0.45, minus materials, packaging and postage, then the same again with a 12% to 15% ad fee. If little is left at a price buyers already pay for similar items, more sales will not fix it.
• Count your hours per item, and divide what is left by them.
• Does a fully listed shop sell within a few months? In the cases above, a product in demand sold within weeks³⁸⁴⁵⁵⁹. If nothing sells, the product or the price is the likelier reason, not the lack of a tool.
• Is the design yours? If the appeal depends on someone else’s name or character, listings can be removed and the shop closed¹⁹.
• Does the plan need you to buy something first? The offers in our collection are small ($8 of listings, an ebook at about €7, a tool subscription)¹⁵¹. The expensive programme we read states that payments are non-refundable and that shown incomes are not typical⁵².

What we did not verify

• How many people who open a shop succeed. Etsy publishes no median, no breakdown of sales by seller and no share of shops that ever sell. The $1,868 average is our division and includes digital sellers, hobby shops and shops that only paid a fee.
• The tweets’ own figures. We did not check the lamp’s $865 price or $365 cost, whether such lamps sell at any volume, the “$48k/month” or the “$286,500 per month”. We did not open the linked Etsy listings or the tweets’ images, videos and threads. The four quoted tweets’ words were checked through a third-party viewer on 10 October 2026; the rest were read from our collected copy.
• Etsy’s live pages. etsy.com and its help centre refused our tools. Help pages were read through a reader service and policies in archived copies, mostly from July to October 2026; a few date from late 2025.
• The set-up fee, Regulatory Operating fee rates and US tariffs. Etsy states that a set-up fee may apply, not how much. An earlier draft gave amounts, country rates and a tariff date from pages we could not re-open; they were removed.
• The referral programme. Etsy’s invitation page showed only a sign-in check. The “40” listings is from the tweets.
• The third-party shop snapshot. Its method is not described and we could not check it against Etsy.
• The Bespoke survey. The table was read from a chart image, and the top band is a sum of smaller bands.
• The press and self-reported cases. Profit, costs and hours are the sellers’ own. We could not open any shop page. A 2024 follow-up on the fire-pit shop was not read. The three sellers in the Alura article were not traced to their own posts.
• Held payouts. Etsy’s figures are from July 2023. We did not read the BBC report.
• Conversion rates, the price of an ad click, shipping, packaging and tax. None was found at a primary source or priced. Local licences, insurance, VAT and the safety rules for a home-built light were not researched.
• Tool prices. Alura’s did not load. eRank’s were read through a summarising tool only.
• The coaching programme. Its total price is not published. The price and outcome figures are individual reviewers’ statements. The company was not contacted.
• The accounts quoted. Profiles were read on 10 October 2026 through a third-party viewer. What the accounts offered when the tweets were posted is unknown. The people and companies named here were not contacted.
• Courts and regulators. Whether the court has entered the FTC’s proposed order was not confirmed. Regulators outside the US were barely searched, and we read one trademark opinion.
• Reddit and Etsy’s own forum. Neither would open. This is the largest gap in the accounts from people who tried.

Sources

“Read at source” means we opened the page itself on 10 October 2026. “Through a reader service” means a service fetched the page because the site refused our tools. “Archived copy” means a copy held by the Internet Archive, with its date. “Secondary” means we read an article or summary about the source. “Estimate” means our own sum.

1. Does It Pay collection of 27 tweets on this scheme, collected 2026-10-06; individual tweets linked above. Read from our collected copy on 2026-10-10; the four quoted tweets also checked through a third-party viewer (api.fxtwitter.com). Counts by type are our own.
2. Etsy, Inc., Form 10-K for 2025. https://www.sec.gov/Archives/edgar/data/1370637/000137063726000019/etsy-20251231.htm . 2026-02-19. Read at source on 2026-10-10. Per-seller averages are our estimate.
3. Etsy, Inc., Form 10-Q for the quarter ended 30 June 2026. https://www.sec.gov/Archives/edgar/data/1370637/000137063726000080/etsy-20260630.htm . 2026-08-05. Read at source on 2026-10-10.
4. Etsy, Inc., Form 10-K for 2024. https://www.sec.gov/Archives/edgar/data/1370637/000137063725000017/etsy-20241231.htm . 2025-02-19. Read at source on 2026-10-10.
5. Etsy, “Global Seller Census 2024” (Ipsos survey of 2,402 sellers). https://storage.googleapis.com/etsy-extfiles-prod/2025_Q1_GLOBAL_Seller%20Census%202024.pdf . Survey October 2024, published early 2025. Read at source on 2026-10-10.
6. Etsy, Fees & Payments Policy. https://web.archive.org/web/20260919164638/https://www.etsy.com/legal/fees/ . Last updated 2026-02-13; archived copy of 2026-09-19. Read at source on 2026-10-10 in the archived copy.
7. Etsy Help, listing and transaction fees. https://help.etsy.com/hc/en-us/articles/360035902374 and https://help.etsy.com/hc/en-us/articles/360000344908-Etsy-Fees-Basics . Undated. Read at source on 2026-10-10 through a reader service.
8. Etsy Help, payment processing fees by country. https://help.etsy.com/hc/en-us/articles/115015628847 . Undated. Read at source on 2026-10-10 through a reader service.
9. Etsy Payments Policy. https://web.archive.org/web/20260827024614/https://www.etsy.com/legal/etsy-payments/ . Last updated 2026-07-31; archived copy of 2026-08-27. Read at source on 2026-10-10 in the archived copy.
10. Etsy Help, “How Etsy’s Offsite Ads Work”. https://help.etsy.com/hc/en-us/articles/360000338367-How-Etsy-s-Offsite-Ads-Work . Undated. Read at source on 2026-10-10 through a reader service.
11. Etsy Help, “How to Set Up and Manage an Etsy Ads Campaign”. https://help.etsy.com/hc/en-us/articles/360033701174-How-to-Set-Up-and-Manage-an-Etsy-Ads-Campaign . Undated. Read at source on 2026-10-10 through a reader service. Monthly range is our estimate.
12. Etsy Help, opening a shop (set-up fee). https://help.etsy.com/hc/en-us/articles/115014483627 . Undated. Read at source on 2026-10-10 through a reader service.
13. Etsy Help, Share & Save. https://help.etsy.com/hc/en-us/articles/16981332744087 . Undated. Read at source on 2026-10-10 through a reader service.
14. Etsy Help, “Does Etsy Allow Drop Shipping or Reselling”. https://web.archive.org/web/20260103083532/https://help.etsy.com/hc/en-us/articles/23948763872151-Does-Etsy-Allow-Drop-Shipping-or-Reselling . Archived copy of 2026-01-03. Read at source on 2026-10-10, in the archived copy and through a reader service.
15. Etsy, Creativity Standards. https://web.archive.org/web/20260828105429/https://www.etsy.com/legal/creativity . Last updated 2025-06-10; archived copy of 2026-08-28. Read at source on 2026-10-10 in the archived copy.
16. Etsy, Seller Policy. https://web.archive.org/web/20260924185745/https://www.etsy.com/legal/sellers/ . Effective 2026-07-09, last updated 2026-09-10; archived copy of 2026-09-24. Read at source on 2026-10-10 in the archived copy.
17. Etsy, Terms of Use. https://web.archive.org/web/20261007014411/https://www.etsy.com/legal/terms-of-use/ . Last updated 2026-09-30; archived copy of 2026-10-07. Read at source on 2026-10-10 in the archived copy.
18. Etsy Help, “How to File an Appeal for a Permanently Suspended Account”. https://web.archive.org/web/20260214223907/https://help.etsy.com/hc/en-us/articles/6298920789271-How-to-File-an-Appeal-for-a-Permanently-Suspended-Account . Archived copy of 2026-02-14. Read at source on 2026-10-10 in the archived copy.
19. Etsy, 2024 Transparency Report. https://investors.etsy.com/_assets/_d7ee8700714b0f6cfcd5c437caf5f524/etsy/db/1016/9831/pdf/2024_Transparency_Report_Digital.pdf . May 2025, covering 2024. Read at source on 2026-10-10.
20. Etsy Help, “What is Etsy’s Purchase Protection for Sellers”. https://web.archive.org/web/20260720054600/https://help.etsy.com/hc/en-us/articles/5850122619287-What-is-Etsy-s-Purchase-Protection-for-Sellers . Archived copy of 2026-07-20. Read at source on 2026-10-10 in the archived copy.
21. Etsy Help, “What are Etsy’s Customer Service Standards”. https://web.archive.org/web/20251115023919/https://help.etsy.com/hc/en-us/articles/360036207794-What-are-Etsy-s-Customer-Service-Standards . Archived copy of 2025-11-15. Read at source on 2026-10-10 in the archived copy.
22. Etsy, shareholder letter for the second quarter of 2026. https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm . August 2026. Read at source on 2026-10-10.
23. Retail Gazette, “Etsy to ‘substantially’ reduce sellers’ money held in reserve following boycott calls”. https://www.retailgazette.co.uk/blog/2023/08/etsy-reduce-funds-held/ . 2023-08-03. Read at source on 2026-10-10 in an Internet Archive copy (the live site refused us). Secondary for the BBC report it cites.
24. The Verge, report on Etsy payment reserves. https://www.theverge.com/2023/7/29/23810536/etsy-sellers-payment-reserves-fraud-protection . 2023-07-29. Read at source on 2026-10-10.
25. US Internal Revenue Service, “Understanding your Form 1099-K”, https://www.irs.gov/businesses/understanding-your-form-1099-k , reviewed 2026-06-28; and self-employment tax, https://www.irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes , reviewed 2026-06-27. Read at source on 2026-10-10.
26. Etsy Help, “How to Update Your Legal Name and Taxpayer Information”, https://web.archive.org/web/20250917174424/https://help.etsy.com/hc/en-us/articles/360000337047-How-to-Update-Your-Legal-Name-and-Taxpayer-Information , archived copy of 2025-09-17; and “How US State Sales Tax and Fees Applies to Etsy Orders”, https://web.archive.org/web/20260607040610/https://help.etsy.com/hc/en-us/articles/360000343968-How-US-State-Sales-Tax-and-Fees-Applies-to-Etsy-Orders?segment=selling , archived copy of 2026-06-07. Read at source on 2026-10-10 in the archived copies.
27. UK government, “Check if you need to tell HMRC about your income from online platforms”, https://www.gov.uk/guidance/check-if-you-need-to-tell-hmrc-about-your-income-from-online-platforms , published 2024-11-28, updated 2025-02-13, read at source on 2026-10-10. EU reporting thresholds: Etsy Help, https://web.archive.org/web/20251012232331/https://help.etsy.com/hc/en-us/articles/17795509361431-What-Information-Does-Etsy-Report-for-EU-Sellers , archived copy of 2025-10-12, read at source on 2026-10-10 in the archived copy.
28. US Federal Trade Commission, “Informing Businesses about the INFORM Consumers Act”. https://www.ftc.gov/business-guidance/resources/informing-businesses-about-inform-consumers-act . June 2023, edited January 2025. Read at source on 2026-10-10 through a reader service.
29. Etsy Help, “What is the General Product Safety Regulation (GPSR)”. https://web.archive.org/web/20250917174921/https://help.etsy.com/hc/en-us/articles/28211364687383-What-is-the-General-Product-Safety-Regulation-GPSR . Archived copy of 2025-09-17. Read at source on 2026-10-10 in the archived copy.
30. US Court of Appeals for the Eleventh Circuit, unpublished opinion, No. 23-13380. https://media.ca11.uscourts.gov/opinions/unpub/files/202313380.op2.pdf . 2025-12-04. Read at source on 2026-10-10.
31. US Federal Trade Commission, press release announcing cases including Ascend Ecom. https://www.ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes . 2024-09-25. Read at source on 2026-10-10 through a summarising tool.
32. US Federal Trade Commission, complaint, FTC v. Ascend Capventures Inc. and others, C.D. Cal., case 2:24-cv-07660. https://www.ftc.gov/system/files/ftc_gov/pdf/2423023ascendecomcomplaint.pdf . Filed 2024-09-09. Read at source on 2026-10-10.
33. US Federal Trade Commission, press release on the proposed order, https://www.ftc.gov/news-events/news/press-releases/2025/06/ftc-case-leads-order-banning-ascend-ecom-its-owners-business-opportunity-marketing , 2025-06-23, read at source on 2026-10-10 through a summarising tool; and case page, https://www.ftc.gov/legal-library/browse/cases-proceedings/242-3023-ascend-ecom , read at source on 2026-10-10.
34. Etsy, “Earn Free Listings” policy, https://web.archive.org/web/20250707072637/https://www.etsy.com/legal/policy/earn-free-listings/239323720100 , last updated 2021-09-08, archived copy of 2025-07-07, read at source on 2026-10-10 in the archived copy. Etsy seller invitation page, https://www.etsy.com/invites/sell/ : where the tweets’ link leads, checked on 2026-10-10; the page’s text could not be read.
35. Insight Agent, “Average Etsy seller income” (snapshot of 3,168,606 shops). https://www.insightagent.app/guides/average-etsy-seller-income . 2026-07-21. Read at source on 2026-10-10. Third-party tool vendor; method not described.
36. JPMorgan Chase Institute, “The Online Platform Economy in 2018”. https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/institute/pdf/institute-ope-2018.pdf . September 2018. Read at source on 2026-10-10.
37. Bespoke Market Intelligence, Etsy sellers survey (342 sellers). https://bespokeintel.com/wp-content/uploads/2022/05/Bespoke-ETSY-Sellers-Survey.pdf . April 2022. Read at source on 2026-10-10; table read from a chart image.
38. CNBC Make It, republished by NBC Philadelphia, profile of a handmade wall-decor seller. https://nbcphiladelphia.com/news/business/money-report/41-year-old-nurse-spent-40-on-her-etsy-side-hustle-now-it-brings-in-9800-a-month-i-dont-have-to-have-a-full-time-job/4012688 . 2024-10-29. Read at source on 2026-10-10 (republished copy).
39. CNBC Make It, profile of a print-on-demand candle seller. https://www.cnbc.com/2024/04/25/how-etsy-candle-seller-brought-in-six-figures-from-passive-side-hustle.html . 2024-04-25. Read at source on 2026-10-10 through a reader service.
40. CNBC Make It, republished by NBC Connecticut, profile of a print-on-demand gift seller. https://www.nbcconnecticut.com/news/business/money-report/36-year-olds-etsy-side-hustle-brings-in-26000-a-month-takes-10-hours-a-week-it-paid-off-her-student-loan-debt/3397933/ . 2024-09-30, updated 2024-10-17. Read at source on 2026-10-10 (republished copy).
41. The Hustle, “The Etsy sellers paying rent with Taylor Swift merch”. https://thehustle.co/the-etsy-sellers-paying-rent-with-taylor-swift-merch/ . Page dated 2024-10-01; in circulation by June 2023. Read at source on 2026-10-10 through a reader service. Sellers’ own figures.
42. Alura, “How much can you make on Etsy”. https://alura.io/post/how-much-can-you-make-on-etsy . 2021-06-11. Secondary (a tool vendor’s summary of three sellers’ own reports).
43. Side Quest Hustle, “What Etsy sellers actually make”. https://sidequesthustle.com/guides/what-etsy-sellers-actually-make . Undated, “Last updated: 2026”. Read at source on 2026-10-10. Cited as an example of an unsourced statistic.
44. ChicagoTalks, “Sellers discouraged after Etsy raises fees”. https://chicagotalks.colum.edu/sellers-discouraged-after-etsy-raises-fees/ . Date not shown; after 2022-04-11. Read at source on 2026-10-10 through a reader service.
45. Hacker News, two anonymous comments. https://news.ycombinator.com/item?id=36131200 (2023-05-30) and https://news.ycombinator.com/item?id=30999574 (2022-04-12). Read at source on 2026-10-10. Unverifiable.
46. Marmalead, pricing. https://marmalead.com/pricing/ . Read at source on 2026-10-10 through a reader service.
47. EHunt, pricing and affiliate terms. https://ehunt.ai/pricing and https://ehunt.ai/affiliate . Read at source on 2026-10-10 (pricing through a reader service).
48. eRank, plans and affiliate terms. https://erank.com/plans and https://erank.com/affiliate . Read at source on 2026-10-10; plan prices through a summarising tool, affiliate terms through a reader service.
49. Alura, pricing and affiliate terms. https://www.alura.io/pricing and https://www.alura.io/affiliate . Read on 2026-10-10; affiliate terms through a summarising tool; prices did not load and are not quoted.
50. EverBee, pricing. https://everbee.io/pricing . Read at source on 2026-10-10. Monthly-billing prices are our estimate from the page’s stated yearly totals.
51. Etsy listing for two Etsy SEO ebooks, shop HowToSellCrafts. https://web.archive.org/web/20260206150810/https://www.etsy.com/listing/595967877/etsy-seo-ebooks-for-beginners-2025-how . Archived copy of 2026-02-06. Read at source on 2026-10-10 in the archived copy.
52. The Ultimate Etsy Course (Begonia Rose Co., LLC), pricing, refund, guarantee and disclaimer pages. https://dylanjahraus.com/pricing , https://dylanjahraus.com/refunds , https://dylanjahraus.com/results-guarantee , https://dylanjahraus.com/disclaimer (last updated 2025-04-29). Read at source on 2026-10-10 through a reader service.
53. Trustpilot, reviews of dylanjahraus.com. All reviews: https://www.trustpilot.com/review/dylanjahraus.com . One- to three-star reviews: https://www.trustpilot.com/review/dylanjahraus.com?stars=1&stars=2&stars=3 , reviews dated 2025-06-12 to 2026-09-22. Secondary (unverified customer reviews, read through a reader service on 2026-10-10).
54. Udemy, Etsy masterclass course page. https://www.udemy.com/course/etsymasterclass/ . Updated July 2026. Read at source on 2026-10-10 through a reader service.
55. shannonjean.com, community page linked from the profile, https://shannonjean.com/mastermind , read at source on 2026-10-10 through a reader service; X profiles of the accounts quoted, read on 2026-10-10 through a third-party viewer (api.fxtwitter.com).
56. Shopify blog, “Etsy conversion rate”. https://www.shopify.com/blog/etsy-conversion-rate . Read at source on 2026-10-10. Secondary for the Etsy Seller Handbook, which we did not read.
57. Withdrawn on 2026-10-10. This entry held third-party reports of the set-up fee amount whose addresses were not recorded; nothing on the page now rests on it. The number is kept so that later numbers do not change.
58. CNBC Make It, “Etsy seller whose side hustle brings in $169,000 a year”. https://www.cnbc.com/2023/07/31/etsy-fire-pit-seller-my-best-tip-for-making-money-during-inflation.html . 2023-07-31. Read at source on 2026-10-10 through a reader service.
59. CNBC Make It, republished by NBC Los Angeles, profile of a fire-pit seller. https://nbclosangeles.com/news/business/money-report/this-59-year-olds-lucrative-side-hustle-earning-16000-a-month-selling-recycled-fire-pits-on-etsy/2981614 . 2022-09-09, updated 2022-11-09. Read at source on 2026-10-10 (republished copy).

Corrections

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