Faceless AI theme pages on Instagram and TikTok

The research was done by AI agents that open web pages. Some sites refuse them; where that happened we say so. The small numbers point to the source list at the end. Where a figure is our own sum or guess, it is marked “our estimate” and the basis is given.

The claim

These are examples of the claim, copied from our collection of 49 tweets on this scheme¹. View counts are as collected. Dates are worked out from each tweet’s ID number. The page judges the scheme, not the people who tweeted.

“Theme pages like this make $30K/month

They sell products on IG and they get paid based on views on TikTok”

@davidfigeira, 21 March 2025, 33,960 views¹

“A video that hits 1M views can make you $10K easily”

@davidfigeira, 7 June 2025, 24,693 views¹

“If you start today, hitting $3,000–$5,000/month by March 2026 is realistic.”

@FynCas, 13 January 2026, 25,485 views¹

“$200k+ months come from scale

this is what AI theme pages look like behind the scenes

I’m producing 150+ clips a day across multiple pages”

@spwfeijen, 17 November 2025, 28,781 views¹

Each quote is part of a longer tweet. Income figures in the 49 tweets run from $5K in a first month to $1.2M a month¹. One account wrote 14 of the 49 tweets, and five accounts wrote 32 of them (our count)¹.

What the scheme is

A “theme page” is a social media account built around one subject, such as sleep tips, luxury cars or motivational quotes, and not around a person. “Faceless” means nobody appears on camera. In the version promoted now, the short videos are made with AI video tools or are copies of clips that already did well, and one person runs several pages at once.

The tweets name four ways the pages are meant to earn¹:

• Pay per view from the platform. TikTok has a programme for this. Instagram’s is by invitation only.
• Affiliate commission. An affiliate link is a tracked link: when someone buys through it, the page owner gets a percentage of the sale. The tweets name Amazon and “affiliate offers”, mostly for health, skincare and sleep products.
• Selling a product, your own or a shop’s.
• Fees from others, such as a monthly retainer (a fixed fee) from a brand.

The arithmetic

Step 1: pay per view on TikTok

TikTok pays for views only through its Creator Rewards Program. To join, an account needs “at least 10,000 followers” and “at least 100,000 video views in the last 30 days”, and must “post videos that are at least one minute long”². The holder must “be at least 18 years old (or 19 in South Korea)” and have a Personal Account, not a Business Account². The programme runs in eight countries: the United States, United Kingdom, Germany, Japan, South Korea, France, Mexico and Brazil³.

The video must be “filmed, designed, and produced entirely by yourself”². TikTok lists as not original: “Content reproduced from others with only slight modifications, including videos that are sped up or contain filters, fixed texts, or stickers”, compilations of other people’s material “without new and personal ideas”, and “looping videos, single or multiple photos, or only text overlays”². Ads, paid promotions and sponsored content do not qualify³.

So short reposted clips and photo slideshows earn nothing per view on TikTok. These two pages do not mention AI-made video. A one-minute video that the owner generated with AI is not excluded by this wording.

TikTok does not publish its rate. Pay is “qualified views” times a rate, plus an “Additional Reward” for well-made videos, added in spring 2025²³. Not every view is a qualified view. A view counts only if it lasts at least five seconds and comes from a viewer in one of the eight countries. It must come from the For You feed (TikTok’s main recommendation feed) or be a search view of at least 30 seconds³. A video earns nothing until it has 1,000 qualified views². The rates below come from other people:

• A music-licensing company’s blog compiled creators’ own reports: “between $362 and $1,035 for 1 million qualified views”, which is $0.36 to $1.04 per 1,000, with an average “around $807”⁴. Counting all views, it found “an average RPM of $0.34 for 1 million total TikTok views”, ranging from $0.15 to $0.85⁴. (RPM is pay per 1,000 views.) In one of its examples a video had 5.5 million views, of which 2.1 million qualified⁴.
• A seller of a playbook on faceless TikTok pages gives “$0.40-$1.50 per 1K, $1.00-$3.00 in tech/finance/AI” and calls it the “smallest stream”³⁰.

Step 2: pay per view on Instagram and Facebook

Instagram has no view-pay programme a new page can apply to. Its only payment for performance says: “Bonuses are limited time and invite-only as we build toward a sustainable program.”⁵ No rate is published⁵. Facebook’s equivalent states: “Facebook Content Monetization is currently invite-only.”¹²

Instagram’s monetisation rules add: “Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized.”⁸

Meta does publish one fixed payment, on Facebook. Its Creator Fast Track pays a creator who already has followers on Instagram, TikTok or YouTube for posting reels on Facebook: “20,000-99,999 followers: $100-$450 per month”, “100,000-999,999 followers: $1,000 per month”, “More than 1,000,000 followers: $3,000 per month”⁷⁵. It runs for three monthly payments, needs “at least 15 eligible reels each month”, has “no minimum view requirements”, and the “content must be original”⁷⁵. We did not open the programme’s terms, so we do not know whether faceless or AI-made reels are accepted.

One tweet in the collection, by @imalexanderlari (then @erichustls), says “$1,379,187. That’s how much Instagram paid me over the last 12 months.”¹⁷⁴ We could not test it. We did not view its attachments or thread, and no published rate exists to check it against⁵.

Step 3: pay per view from brands (“clipping”)

There is a third pay-per-view route the tweets do not name. In “clipping”, a brand or creator pays faceless pages to post cut-down clips of its footage, per 1,000 views, through a marketplace. Whop, which runs one, says: “Content Rewards clippers are, on average, paid $1 per 1,000 views.”⁷¹ NPR reported rates from $0.50 to $25 per 1,000 views, and one network with 40,000 freelance clippers⁷⁰.

This money comes from the brand, not the platform. A clip page is still a page of reposts, so the platform limits described below apply to it. NPR says platforms are “cracking down on pages dedicated to clips, where countless duplicates of the same moment are spread”⁷⁰.

Step 4: the views needed

Views needed each month = income wanted ÷ rate x 1,000. These are our sums.

Where a row says “qualified views”, the total views needed are higher, in the blog’s example about two and a half times higher⁴.

“A video that hits 1M views can make you $10K easily” implies $10 per 1,000 views (our sum: $10,000 ÷ 1,000). That is about three to twenty-nine times the reported TikTok rates and ten times the clipping average⁴³⁰⁷¹. At those rates, 1 million views pays roughly $340 to $3,000. The rest would have to come from sales.

We found no figure for how many views a new page’s videos typically get, so we cannot turn “views needed” into “videos needed”.

Step 5: commission on sales

TikTok Shop. TikTok Shop is the shopping feature inside TikTok. A “shoppable video” carries a product link, and the poster earns commission on sales. Each seller sets its own rate, “ranging from 1%-80%”, and TikTok publishes no average¹³. The formula is “Commission = (Revenue - Refunds) x Commission rate”, paid “typically … 15 days after the order delivery date”¹³.

An illustration (our estimate, not a measurement): a $30 product at 15% pays $4.50 an order.

These are orders that are delivered and not refunded. We found no measured figure for how many orders 1,000 views produce. The whole claim rests on that number.

Amazon. A @spwfeijen tweet says “Grab the affiliate link from Amazon”¹. Amazon’s rate table pays 1.00% on “Health & Personal Care”, 3.00% on Beauty, 10.00% on Luxury Beauty and 4.00% on most other categories¹⁶. At 1%, $1,000 a month needs $100,000 of sales through the page’s links, and $30,000 needs $3,000,000 (our sums).

Step 6: the limits on volume

Two tweets say volume is the method: “100+ clips a day” and “150+ clips a day”¹. For posts that carry a TikTok Shop link, TikTok’s US rules now limit volume:

• A creator must be 18 or over, “based in the United States”, and pass an identity check with government ID¹⁵.
• A creator who applies alone must “have a minimum of 1,000 followers”¹⁵. There is another door: “There is no minimum follower requirement” for an account that a seller links to its own shop, though such an account starts with “up to 3 e-commerce videos per day” for at least 30 days and until it has 1,000 followers¹⁵.
• Under 5,000 followers, an account may post 3 shoppable videos a day¹⁴.
• Accounts that “frequently publish and mass-produce low-cost content, post a large amount of non-original and pirated content” are cut to 3 shoppable videos a week¹⁴.
• Since 11 May 2026 every account is capped: “Up to 30 shoppable short videos per day” and “Up to 60 shoppable photo posts per day”¹⁵.
• A creator “must not be associated with accounts that have had e-commerce permissions revoked”, which matters when one person runs many accounts¹⁵.

If 150 clips a day carried TikTok Shop links, they would now need at least five accounts (our sum: 150 ÷ 30)¹⁵. The 150-a-day tweet is from November 2025, before the cap, and does not say where the clips are posted or whether they carry shop links. We found no published daily cap for Instagram posts or for TikTok videos without a shop link.

Step 7: how crowded it is

TikTok says its affiliates posted “nearly 10 million shoppable videos” during its 2025 Black Friday campaign, which ran from 12 November to 1 December¹⁸. It reports sales “exceeding $500 million” for the four-day peak only¹⁸. The two periods differ and TikTok gives no sales total for the whole campaign, so no average per video can be worked out. The count shows how many videos a new one competes with: about half a million a day (our sum: 10 million ÷ 20 days).

Step 8: the costs

• AI video. Google’s price for its Veo 3.1 video model is $0.40 a second (Standard), $0.10 (Fast) or $0.05 (Lite)¹⁹. At 100 eight-second clips a day that is about $1,200 a month on Lite, $2,400 on Fast and $9,600 on Standard (our sums). A one-minute video, the TikTok rewards minimum, costs $3 to $24.
• Packaged tools. MakeUGC, an AI video tool named in the tweets, lists $29, $39 and $79 a month billed yearly²⁰. (UGC, “user-generated content”, here means videos that look like an ordinary customer made them.) n8n, an automation tool, lists 20 and 50 a month, in dollars or euros by location, billed yearly²⁰.
• At low volume it is cheap. One operator in the study below keeps “monthly spending on AI tool subscriptions under 50 yuan (~6.9USD)” at two to three videos a day²⁵. Our estimate for one or two pages is $50 to $150 a month in tools.

So “UGC costs? $0”, as the @spwfeijen tweet quoted at the top puts it, holds at a few clips a day and not at 100¹¹⁹.

What the tweet text does not say

Of the 30 most-viewed tweets, 25 state an income in dollars; the other five describe a method, views or “revenue” without a figure (our count from the full texts)¹. In the full text of the 49 tweets, none gives a commission rate, a conversion rate (the share of viewers who buy), a pay rate per view, a product price, a refund rate or the follower thresholds above¹. One gives a production cost: @ScottyBeamIO writes “Around $9 to produce a finished video” and adds “Your results will depend on the content, the audience and how you monetize it”¹. We did not view the tweets’ images, videos or threads, so a figure may sit in a part we did not see.

What people who tried it report

We found no income report for a faceless AI theme page that was checked against payment records, and no dataset of outcomes for theme pages (how many earn, the median, how many survive). The best evidence is one academic study and one newspaper investigation.

An academic study. Researchers spent September 2023 to October 2025 with people who run high-volume AI short-video accounts, mainly in China, on the Chinese short-video apps Douyin and Kuaishou and also on TikTok and Instagram: ten interviews, five closed creator groups and two agency visits²⁵.

• One operator “who manages more than ten accounts on Douyin and TikTok, each with over 100,000 followers” said in a paid-tutorial livestream that “he earned more than US$5500 from TikTok in July 2024 alone”. The same passage says “his team now oversees a student community of more than 800 people”²⁵.
• An agency manager told the researchers that a typical creator “may produce more than 50 videos per week, with successful viral videos reaching over 100,000 views and generating daily earnings of 2000–3000 RMB (approximately USD 280–430)”²⁵. That is pay on days when a video takes off, in the Chinese market.
• “Several interviewees reported earning more in a single month than they had previously earned in a year of salaried work.”²⁵
• One creator told the researchers that income from paid tutorials, training and membership fees “has become a more reliable revenue source than traditional platform-based earnings”. The authors conclude that creators increasingly “sell knowledge about how to produce viral AI content”²⁵. Courses in that market cost about US$70 to US$400²⁵.

All figures are what operators told the researchers. The sample is small and gives no share of people who earn. The paper also mentions monthly earnings “between USD 2000 and 5000”, but it takes that range from the Washington Post article below, not from its own interviews²⁵. A press summary of the study gives “between AUD $2,700 and $7,000 a month” in Australian dollars²⁸. Our reading is that this restates the same newspaper range, so we do not count it as separate evidence.

A newspaper investigation. The Washington Post reported on AI video makers in August 2025. The article is behind a paywall; we read its opening at source and the rest through three summaries, so the figures below are secondary.

• A man in Idaho with over 180,000 TikTok followers said his AI videos earn about $5,000 a month through TikTok’s creator programme. After his first viral video, “Within two weeks, he had used AI to pump out 91 more”²⁶.
• An anonymous creator “said he made $15,000 in commissions in three months” after one AI video went viral²⁷. Another made close to $1,000 in four days from one video²⁷.
• One of the study’s researchers told the paper that the typical small creator had a day job and “spent two to three hours” a night on it, and that a few made $2,000 to $3,000 a month²⁶.

None of these was checked against payment records.

Individual reports.

• A Reddit post, read on a third-party copy of the site, claims an AI theme page “pulls in around $17k/month on average”²⁹. By the poster’s account the money comes from a $500 course, commission from an AI video tool and sponsorship by AI tools, not from views²⁹.
• A newsletter writer looked in 2024 for the accounts behind a “$100K/day” claim and wrote: “I didn’t find any making $100K/day like Sabri claimed. But still, there’s clearly good money to be made here.”³¹ His best case was one supplement video on an account with about 11,000 followers. A third-party tool estimated it “earned $77.7K in commissions over a recent 30-day period”, and he concluded: “Even if their commission is only 30%, that’s still about $1000 per day”³¹. That hedge suggests the $77.7K may be sales and not commission. Either way it is a tool’s estimate, not a payout record.
• Business Insider, as summarised by a trade newsletter, saw a screenshot of one AI video maker’s affiliate profile showing “tens of thousands of dollars in sales”⁴⁸. Sales are not commission.

How creators in general do. These figures cover all creators, not theme pages:

• NeoReach’s 2025 survey of over 3,000 creators: “50.71% of creators earn under $15,000 a year”²³.
• Goldman Sachs, 2023: “Only about 4% of global creators are deemed professionals, meaning they pull in more than $100,000 a year.”³³
• No public, representative figure exists for what TikTok Shop affiliates earn. A statistics site that reviewed TikTok’s disclosures in October 2026 says so and declines to give a median²⁴.

What the rules allow now

Quotes are from the platforms’ own pages, read on 10 October 2026, unless marked.

Faceless and AI-made is allowed, with conditions. None of the rules we read bans faceless pages or AI content as such. TikTok Shop says: “AI-generated content is allowed, but you must be transparent and accurate”, and “Content will not be restricted or penalized solely for using AI”⁷⁷. TikTok allows several accounts, though not to deceive or get round its rules, and it may ban an operator’s other accounts³⁷.

TikTok Shop videos must show the real product, and AI “doctors” are banned there. These rules bear on the health pages the tweets recommend most. One @AlessandroLavis tweet describes videos “built around authority figures, diagrams, and doctor-style explanations”¹.

• TikTok Shop prohibits “Content that lacks active engagement, such as videos or LIVEs where the creator does not speak, interact with viewers, appear on screen, or meaningfully present or demonstrate the product”⁷⁶.
• “Product promotion videos must clearly and accurately display the physical product.”⁷⁷ AI content “may be considered misleading or low-quality if it replaces real product demonstration with synthetic visuals”⁷⁶.
• Listed as a violation: “Impersonating or fabricating professional images such as “doctors” or “professors” to promote health-related products”. TikTok Shop says this “will be a key focus of governance”⁷⁷.
• AI content must be labelled, and “False disclosure is a violation”⁷⁷.

The fact-checker cases under “Enforcement on record” show that enforcement has lagged these rules.

Reposting is cut off from reach and platform pay.

• Instagram announced in April 2024 that accounts which “(10 or more times in the last 30 days) post content from other Instagram users” that they did not create or materially change would be left out of recommendations⁶. Its current guideline says an account that mostly re-uploads other people’s content “may be ineligible to appear in recommendations to people who don’t already follow you” until most of its posts in a 30-day period are original⁷. Adding a caption does not count⁷. In April 2026 Instagram’s head, Adam Mosseri, extended the rule from Reels to photos and carousels (multi-image posts), as reported by PetaPixel: “If most of what you post to Instagram is someone else’s content, your account is no longer going to be recommendable.”¹¹
• TikTok: “Content is also ineligible for the FYF if it includes unoriginal or reused material without anything new” (FYF is the For You feed)³⁷.
• YouTube Shorts, which some tweets count as a third income: not eligible is “AI-generated content made with generic or unoriginal templates giving the impression of mass production”⁴⁰.
• Facebook: accounts that repeatedly reuse others’ content “will not only lose access to Facebook monetization programs for a period of time, but will also receive reduced distribution on everything they share”³⁵.

Networks of matching pages are a target. Instagram’s partner rules forbid “manufactured sharing, which is coordinated distribution of content, often for compensation”, and say a creator “may lose the ability to monetize if an entity connected to it has repeatedly violated these policies”⁹. TikTok says: “We strictly prohibit automation tools, scripts, or other tricks designed to bypass our systems.”³⁷

AI people must be labelled. TikTok requires creators “to label AI-generated or significantly edited content that shows realistic-looking scenes or people”³⁷. Instagram tries not to recommend accounts that repeatedly post “a photorealistic AI-generated person, unless the account has disclosed this by adding the AI-generated profile label”¹⁰.

Selling must be disclosed. One @davidfigeira tweet praises “AI theme pages that don’t look like ads”¹. TikTok requires commercial content to be disclosed: “Repeated failure to make a disclosure can lead to your account being temporarily restricted from posting content, or can lead to an account ban.”³⁸ The US Federal Trade Commission (FTC), the consumer regulator, says of affiliates: “You should disclose your relationship to the retailer clearly and conspicuously”⁴². Amazon requires the sentence “As an Amazon Associate I earn from qualifying purchases”, and on a breach may “cease payment of … any and all commission income”¹⁷.

Adults only. TikTok: “You must be 18 and older to use monetization features.”³⁸ Its Creator Rewards and TikTok Shop pages repeat the age rule²¹⁵. Amazon’s agreement excludes minors¹⁷.

Health claims and invented experts also carry legal risk.

• The FTC’s health guidance: “Anyone participating in deceptive marketing is potentially liable under FTC law.” Health claims need “competent and reliable scientific evidence”⁴¹.
• An FTC rule in force since October 2024, announced under the title “Final Rule Banning Fake Reviews and Testimonials”, covers testimonials “by someone who does not exist, such as AI-generated fake reviews”⁴³.
• New York requires disclosure of AI-made performers in adverts from 9 June 2026, with “a civil penalty of $1,000 for a first violation and $5,000 for any subsequent violation”; the EU’s AI Act requires disclosure of AI-made likenesses from 2 August 2026⁴⁴. Both are secondary readings.
• We found no regulator or court action against an operator of AI theme pages.

Enforcement on record.

• Fact-checkers at Full Fact found AI-made videos imitating real, named academics that promoted a supplement brand. One had over 365,000 views. TikTok permanently banned the account after their enquiry. The company said the accounts were “100% unaffiliated with Wellness Nest”⁴⁵.
• Maldita, a Spanish fact-checker, tracked 25 Instagram accounts of AI “doctors” with over 3.6 million followers and over 397 million views; 96% were under a year old. Meta replied that “measures have been taking against some of them for infringing our policies”⁴⁶. This cuts both ways: the reach is real, and enforcement is slow.
• In July 2019 Instagram suspended at least 30 meme accounts with over 33 million followers at once, telling owners: “We’re unable to restore accounts that are suspended for this reason”⁷².

How the money can be lost. A TikTok account that is permanently banned forfeits unpaid rewards, and rewards on removed videos “will be deducted from your balance”²³. Brands are also making AI videos themselves: a trade summary of a Business Insider report says some “publish hundreds of times a month without paying creators”⁴⁸. Income is taxable in the US “whether or not you receive a Form 1099-K”, a US tax form that reports payments⁴⁷.

Who makes money from it

The tweets first collect followers. Reading the full text of each tweet, 36 of the 49 ask the reader to repost or like, comment a keyword and follow in order to be sent a guide by direct message¹⁷⁴. Those 36 hold 38% of the views (735,088 of 1,945,228)¹. No tweet text carries an outside link⁷⁴. We did not follow any of these chains of messages, so we do not know what the guides contain or lead to.

Two of the most-viewed accounts name one AI video tool in their bios. We describe what profiles showed on 10 October 2026, read through api.fxtwitter.com, a third-party copy of X’s data, because X refused us⁷⁴.

• @FynCas, author of the collection’s most-viewed tweet, has a bio reading “Helping companies scale with https://www.makeugc.ai”⁷⁴.
• @spwfeijen’s bio reads “Content @makeugc Create UGC with AI (hold your product) - https://www.makeugc.ai”⁷⁴.

These two accounts wrote five of the 49 tweets, with 787,082 views, 40% of the total¹⁷⁴. Of those views, 697,785 are one tweet whose text does not mention the tool¹. A third account, @davidfigeira, names the tool in one tweet among three tools: “makeugc runs the system”¹.

MakeUGC pays referrers “30% of every eligible subscription payment your referrals make, for as long as they stay subscribed”²¹. We saw no affiliate link in any tweet, and no evidence that any account is paid by the tool. The incentive exists; that is all we can say. On the pricing and affiliate pages we read, MakeUGC’s site makes no income promise about theme pages²⁰²¹. It gives a full refund only if asked “within three (3) business days” with credits not substantially used; after that, a 50% refund “may be granted” if under half the credits are used²².

Two first-person income tweets share a template. A @davidfigeira tweet of 2 November 2025 reads “$100k+ months come from volume … i’m producing 100+ clips a day across multiple pages / i need 2 pc’s to make it work”. A @spwfeijen tweet of 17 November 2025 reads “$200k+ months come from scale … I’m producing 150+ clips a day across multiple pages / I need 2 pc’s to make it work”¹⁷⁴. The first was posted 15 days before the second. We do not know whether either copied an earlier original, or why two accounts share the text. It weakens these two tweets as evidence of anyone’s income.

Courses and communities.

• @maxxmalist’s bio links to a course on the marketplace Whop, “Ai Ads Mastery”, at $247. The listing says “LIFETIME ACCESS - ONE PAYMENT - EVERY FUTURE UPDATE INCLUDED” and shows 30 ratings⁴⁹⁷⁴.
• @JulianGoldieSEO’s profile link opens a paid community on Skool, listed at $69 a month with a $49 offer, about 3,300 members and a seven-day refund⁵⁰⁷⁴. It is a general AI-automation community, not specific to theme pages, and his two tweets in the collection offer a free workflow¹⁵⁰. We could not confirm how many members pay.
• @theshahkunal’s profile links to themepageinsiders.com, whose headline is “How I Make $20,000-$30,000 Per Month On Instagram…”⁵¹⁷⁴. Its own disclaimer says: “The average person who follows any “how to” information gets little to no results.” Its terms say payments are non-refundable unless stated at checkout⁵¹. We did not find the price.
• Below these is a market of cheap products on marketplaces for courses and digital goods: a Udemy course with 210 students, and Gumroad items, one of which advertises an “Affiliate program with 50% commission” for reselling it⁵²⁵³. Prices seen in search results ran from $4 to $98⁵³⁷³.

One operator in the study above said the same from inside: teaching the method became the more reliable income²⁵.

One supplement brand’s commission programme (reported, and disputed in court).

• In a pending US lawsuit (Human Power of N Company v. Ambrosia Brands, LLC, Western District of Texas), a competitor alleges “on information and belief”, meaning without claiming first-hand knowledge, that the seller of the supplement brand Rosabella “provides a 10-hour course to its creators”, “advertising scripts and messaging guides” and “a commission on the influencer’s sales”. It also alleges that “All or nearly all of the “doctors” featured in the TikTok Posts are AI-generated and fictitious”⁵⁶. These are allegations; nothing has been decided.
• The company’s side, as reported by 404 Media: Ambrosia said in court filings that the complaint “fails to allege any facts that plausibly show Ambrosia induced or materially contributed to the third-party conduct it complains of”. Rosabella earlier told 404 Media it “does not use Doublespeed or any AI-generated accounts to promote our products on TikTok or any other platform”. An emailed reply to 404 Media’s request said: “We don’t currently have an active affiliate program.” Ambrosia Brands did not respond to 404 Media’s request for comment⁵⁷.
• 404 Media reports a creator’s videos titled “This AI TikTok Shop Video Made Me $67,420 (Here’s How)” and “How I print $51,000/month profit with AI influencers (feels illegal)”. It also reports a video in which a man it identifies as the brand’s founder says “we paid out over $400,000 last month to creators” and that individuals have made more than $300,000⁵⁷. All are the speakers’ own statements, unverified. The case concerns only the companies named in it.

Pay from X for the tweets themselves. A widely viewed tweet can itself earn its author money from X. X shared ad revenue with eligible accounts until its programme was “retired on September 7, 2026”; the same notice says to “Apply to the new Original Content Rewards program to continue earning from your content”⁵⁵. We do not know whether any of these accounts was or is enrolled.

Regulators. We found no FTC or state action about theme-page courses, in two searches of US federal sources. The FTC has brought cases against sellers of other online income programmes^5960616263. Most are complaints or settlements, not court findings. They concern only the companies named in them. None is about theme pages or about any account on this page, and we suggest no connection.

The upside

Theme pages have made some people a great deal of money. The verified cases are a different business from the one in the tweets.

Media companies built from theme pages

• Pubity Group Ltd. Its website says it “has more than 20 social brands and 170 million followers, built over 12 years”, and lists Pubity and Memezar among them⁷⁸. Its accounts, filed on 7 October 2026, show “net assets at that date of £7,317,698, including cash at bank of £3,158,957”, up from £4,977,261 a year earlier, with 40 employees on average⁶⁵. The accounts are unaudited and show no turnover⁶⁵. They describe “digital media publishing” with revenue recognised “on the publishing of the agreed content”⁶⁵. Our reading is that this means paid posts for brands.
• IMGN Media, a network of meme pages founded in 2015, was bought by Warner Music in 2020. TechCrunch wrote: “we understand the deal was done for just under $100 million.” Terms were not disclosed⁶⁶.

These took years and staff. As far as these sources show, they earn from paid posts, not from AI clips with affiliate links.

One operator whose records a journalist reviewed

Adavia Davis told Fortune his network of videos makes about $40,000 to $60,000 a month, with costs of about $6,500 a month⁶⁸. Fortune reviewed screenshots of his analytics dashboards and “recent AdSense payout records”, “equating to annual gross revenue of roughly $700,000”⁶⁸. (AdSense is Google’s system that pays YouTube creators.) This is on YouTube long videos, not Instagram or TikTok. He made gaming videos as a child from 2014 and has run this business for about three years; his partner built their production software, and he pays small teams⁶⁸. He told Fortune: “You can’t compete unless you have the budget”⁶⁸.

People’s own statements

The reports above are the best outcomes we found for the method itself. None was checked against payment records.

• From platform pay and commission: about $5,000 a month with 180,000 followers; $15,000 in commission in three months; more than $5,500 from TikTok in one month, said by an operator who sells tutorials²⁵²⁶²⁷.
• From clipping: a clipper told NPR he makes “around $4,000 a month”. The founder of a clipping network, who now teaches clipping, said he once made $2,500 in two weeks from affiliate links in his clips⁷⁰.
• From one supplement video: about $1,000 a day, a newsletter writer’s estimate from a third-party tool³¹.
• Inside one brand’s programme: the video titles and the promoter’s statements quoted above, up to $300,000 for an individual, disputed in the pending lawsuit⁵⁶⁵⁷.
• A published payment for a page that is already large: $100 to $3,000 a month for three months from Meta’s Creator Fast Track, starting at 20,000 followers⁷⁵.

What pages sell for

Fameswap is a marketplace where accounts are sold. Its “Recently Sold” page tops out at “2.5m audience sold for $50,000.00”⁶⁹. A 10.6 million audience sold for $19,000, while a 26,200 one sold for $36,000⁶⁹. Audience size alone commands little. The list is undated, mixes platforms and shows only pages their owners chose to sell, so it does not show what a working page earns.

The top tenth and top hundredth

No source gives what the top tenth or top hundredth of theme pages or TikTok Shop affiliates earn²⁴. The only figure is for all creators: about 4% pass $100,000 a year³³.

A realistic good result in the first year or two (our estimate)

• The common outcome. We expect it to be no income, but no data measures this. TikTok pays nothing per view below 10,000 followers and 100,000 monthly views. TikTok Shop needs 1,000 followers, unless a seller links the account to its shop²¹⁵.
• A good first year. One page reaching 1 million views a month would earn roughly $340 to $1,500 from TikTok’s programme or clipping deals, at $0.34 to $1.50 per 1,000 views⁴³⁰⁷¹.
• A good result after that. $2,000 to $5,000 a month. That is what about four operators say they make after a viral hit: the Idaho creator, a few of the researcher’s interviewees, the anonymous commission earner and one clipper²⁶²⁷⁷⁰.
• Five figures a month is documented only for staffed media companies and one YouTube operator with staff and his own software⁶⁵⁶⁸. One creator and one brand’s promoter claim it for a brand’s commission programme, unverified and disputed in a pending lawsuit⁵⁶⁵⁷.

How long any of this takes is our judgement. We found no data on time to first payment.

What it takes to compete

What those who succeed have.

1. Content they made. The platforms pay and recommend original work and withhold both from copies²⁷⁸³⁷. The operators who report platform pay generate their own videos²⁵²⁶. Brands do pay clippers to repost footage, but those pages face the same recommendation limits⁷⁰.
2. A format that repeats, and a hit. The Idaho case made 91 videos in two weeks after one went viral²⁶. Operators expect most videos to fail²⁵.
3. High output over many accounts, kept inside the limits: 30 shoppable videos a day per account, and fewer for new or mass-producing accounts¹⁴¹⁵.
4. Something to sell beyond views. View pay is the smallest stream by one seller’s own account³⁰. The larger sums people report came from commission, sponsored posts or teaching²⁵²⁷⁶⁵.
5. The right country, age and papers. TikTok’s view pay needs an account in one of eight countries; TikTok Shop in the US needs a US base, government ID and no link to a banned account; both need an adult²³¹⁵.
6. For TikTok Shop, the real product on screen. A purely synthetic demonstration, or an AI “doctor”, breaks its rules⁷⁶⁷⁷.
7. Time. Small operators in the study worked two to three hours a night beside a day job²⁶.
8. For the largest outcomes: staff, software and years. Pubity employs 40 people and was built over 12 years; the Fortune operator has about three years in this business, after making videos since childhood⁶⁵⁶⁸⁷⁸.

What it costs. In money, little at low volume: under $7 to about $150 a month in tools²⁰²⁵. At 100 clips a day, $1,200 to $9,600 a month in video generation alone¹⁹. The larger cost is hours, and accounts that can be removed without compensation²⁷².

How to tell early which side you are on. These checks are our judgement.

• Are the videos yours? If most of what you post is other people’s clips, Instagram may stop recommending the page⁷¹¹, and no platform programme will pay for it²⁸.
• Have you passed the bars? 1,000 followers for TikTok Shop, 5,000 to leave the 3-a-day limit, 10,000 and 100,000 monthly views for view pay²¹⁴¹⁵. A page far from these after some months of daily posting is not on course.
• Orders per 1,000 views. Once you carry a link, measure this yourself. It is the figure nobody publishes. At $4.50 an order, $1,000 a month needs about 7 delivered, unrefunded orders a day.
• Could you defend each claim? A health claim without evidence, an AI person presented as a real expert or customer, or an undisclosed link is what the platform rules and the FTC guidance address^38414377.
• Does the plan start with buying something? The sums on this page are free to check. No seller we found publishes what share of buyers reach any income.

What we did not verify

• Every income figure in the 49 tweets. None was checked against proof. We did not view images, videos, threads or the guides sent by message.
• TikTok’s real pay rate. TikTok publishes none. The figures used are creators’ own reports compiled by a blog⁴.
• Any measured conversion figure: orders or sales per 1,000 views, or clicks on a profile link. All order counts here are illustrations.
• The average TikTok Shop commission rate, and how many affiliates or theme pages reach $1,000 or $10,000 a month. No distribution data was found²⁴.
• Whether TikTok’s Creator Rewards or Instagram treat fully AI-made original video as “original” for pay or recommendation. Those pages do not mention AI.
• A further TikTok Shop document on video quality, which a trade report says was updated on 23 May 2026 and requires real-world settings with visible people. We did not open it. The TikTok Shop content and AI pages we did open show no date⁷⁶⁷⁷.
• The terms of Meta’s Creator Fast Track, when it started, and whether faceless or AI-made reels are accepted⁷⁵.
• Instagram bonus sizes and who is invited. The dates on which Instagram’s earlier Reels bonus ended were seen only in a search summary¹².
• Instagram’s own post on the April 2026 rule change; we read PetaPixel’s report¹¹. Instagram’s original-content guideline refused a second visit today, so its wording rests on our first reading⁷.
• The Washington Post and Business Insider articles themselves; their figures are from summaries²⁶²⁷⁴⁸.
• TikTok’s own enforcement report and its Creator Rewards legal terms, which did not load³⁹.
• Whether any account quoted is paid by, or is an affiliate of, any tool it names. Profile details came from a third-party copy of X’s data and are as of 10 October 2026⁷⁴. The account collected as @erichustls now appears as @imalexanderlari⁷⁴.
• The lawsuit beyond the First Amended Complaint (the plaintiff’s revised statement of its case): the defendant’s filings and the case’s current status were not opened⁵⁶.
• Pubity’s turnover and profit, the IMGN sale price beyond TechCrunch’s report, and Fameswap’s sale dates and the platform of each page sold⁶⁵⁶⁶⁶⁹.
• Several pages were read through a tool that summarises them, so their quotes should be checked again before publication: MakeUGC pricing, the Whop listing, themepageinsiders.com, Instagram’s original-content guidance, Amazon’s agreement, Full Fact, the IRS page and four FTC releases. Most TikTok and Meta pages opened only through the reader r.jina.ai.

Sources

1. Does It Pay collection of 49 tweets on this scheme, collected 2026-10-06. Full texts re-read on 2026-10-10 through api.fxtwitter.com.
2. TikTok Support, Creator Rewards Program FAQ. https://www.tiktok.com/support/faq_detail?id=7581821550694013452 Undated. Read at source on 2026-10-10 (through r.jina.ai; direct fetch returned only a title).
3. TikTok Creator Academy, “Creator Rewards Program”. https://www.tiktok.com/creator-academy/en/article/creator-rewards-program Undated. Read at source on 2026-10-10 (through r.jina.ai).
4. Uppbeat blog, “How Much Does TikTok Pay for 1 Million Views in 2026?”, a compilation of creators’ own reports. https://uppbeat.io/blog/tiktok/tiktok-pay-for-1-million-views 2026-09-07. Read at source on 2026-10-10 (through r.jina.ai).
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13. TikTok Shop Seller University, affiliate commission. https://seller-us.tiktok.com/university/essay?knowledge_id=6077860360177451 (2026-09-14) and https://seller-us.tiktok.com/university/essay?knowledge_id=6837873164896001&lang=en Read at source on 2026-10-10 (through r.jina.ai).
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20. MakeUGC pricing, https://www.makeugc.ai/pricing and n8n pricing, https://n8n.io/pricing/ Undated. Read at source on 2026-10-10 (n8n again through r.jina.ai).
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28. ADM+S Centre, press summary of the study at²⁵. https://www.admscentre.org.au/?p=33384 2026-08-27. Secondary.
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31. eBiz Insider newsletter no. 398. https://ebizfacts.beehiiv.com/p/ebiz-insider-newsletter-398 2024-07-12. Read at source on 2026-10-10.
32. The Guardian (Observer) on Andrew Tate and TikTok. https://www.theguardian.com/technology/2022/aug/06/andrew-tate-violent-misogynistic-world-of-tiktok-new-star 2022-08-06. Read at source on 2026-10-10 (through r.jina.ai). No longer cited in the text; the entry stays so that the numbers do not shift.
33. Goldman Sachs, the creator economy. https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027 2023-04-19. Read at source on 2026-10-10.
34. Linktree, Creator Report. https://linktr.ee/creator-report 2022. Read at source on 2026-10-10. No longer cited in the text; the entry stays so that the numbers do not shift.
35. Meta for Creators, combating unoriginal content. https://creators.facebook.com/blog/combating-unoriginal-content July 2025. Read at source on 2026-10-10.
36. Meta Newsroom, spam-like content on Facebook. https://about.fb.com/news/2025/04/cracking-down-spammy-content-facebook/ 2025-04-24. Read at source on 2026-10-10. No longer cited in the text; the entry stays so that the numbers do not shift.
37. TikTok Community Guidelines, Integrity and Authenticity. https://www.tiktok.com/community-guidelines/en/integrity-authenticity Effective 2026-09-24. Read at source on 2026-10-10.
38. TikTok Community Guidelines, Regulated Goods and Commercial Activities, https://www.tiktok.com/community-guidelines/en/regulated-commercial-activities and Accounts and Features, https://www.tiktok.com/community-guidelines/en/accounts-features Effective 2026-09-24. Read at source on 2026-10-10 (the Accounts and Features page through r.jina.ai).
39. ARY News on TikTok’s Q1 2026 enforcement report. https://arynews.tv/tiktok-releases-q1-2026-community-guidelines-enforcement-report 2026-07-07. Secondary.
40. YouTube Help, channel monetisation policies. https://support.google.com/youtube/answer/1311392?hl=en Policy note of 2025-07-15. Read at source on 2026-10-10 (through r.jina.ai).
41. FTC, Health Products Compliance Guidance. https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance 2022-12-20. Read at source on 2026-10-10.
42. FTC, Endorsement Guides: What People Are Asking. https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking Undated. Read at source on 2026-10-10.
43. FTC press release on its final rule on reviews and testimonials. https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials 2024-08-14. Read at source on 2026-10-10.
44. Kelley Drye, note on New York’s synthetic performer law, https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ny-synthetic-performer-law-goes-into-effect (about June 2026) and an unofficial copy of EU AI Act Article 50, https://artificialintelligenceact.eu/article/50/ Secondary.
45. Full Fact on AI videos imitating academics. https://fullfact.org/health/academics-deepfaked-tiktok-wellness-nest/ 2025-12-05. Read at source on 2026-10-10.
46. Maldita.es on AI-generated doctors on Instagram. https://maldita.es/investigaciones/20260727/ai-generated-doctors-unauthorised-products-instagram/ 2026-07-27, updated 2026-08-23. Read at source on 2026-10-10.
47. IRS, Understanding your Form 1099-K. https://www.irs.gov/businesses/understanding-your-form-1099-k Updated 2026-06-28. Read at source on 2026-10-10.
48. Shopifreaks, summary of a Business Insider report on AI videos in TikTok Shop. https://www.shopifreaks.com/tiktok-shop-side-hustlers-are-losing-affiliate-income-to-ai-generated-influencer-videos-that-gmv-max-surfaces-in-the-feed/ 2026-07-20. Secondary.
49. Whop listing, “Ai Ads Mastery”. https://whop.com/aiadsmastery/ai-ads-mastery-5d Undated. Read at source on 2026-10-10.
50. Skool, “AI Profit Boardroom” about page. https://www.skool.com/ai-profit-lab-7462/about Undated. Read at source on 2026-10-10.
51. Theme Page Insiders, terms, http://themepageinsiders.com/terms (effective 2025-11-03) and landing page, http://themepageinsiders.com/join (© 2024). Read at source on 2026-10-10.
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56. Human Power of N Company v. Ambrosia Brands, LLC, W.D. Tex., 1:26-cv-00374, First Amended Complaint. https://storage.courtlistener.com/recap/gov.uscourts.txwd.1172890758/gov.uscourts.txwd.1172890758.14.0_3.pdf 2026-06-04. Read at source on 2026-10-10.
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58. US FDA, outbreak investigation and recall notice for moringa products. https://www.fda.gov/food/outbreaks-foodborne-illness/outbreak-investigation-extensively-drug-resistant-salmonella-moringa-powder-february-2026 2026-04-01. Read at source on 2026-10-10 (through r.jina.ai). No longer cited in the text; the entry stays so that the numbers do not shift.
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61. FTC press release on Click Profit. https://www.ftc.gov/news-events/news/press-releases/2025/03/ftc-acts-stop-click-profit-online-business-opportunity-has-cost-consumers-least-14-million 2025-03-18. Read at source on 2026-10-10.
62. FTC press release on Air AI. https://www.ftc.gov/news-events/news/press-releases/2026/03/air-ai-its-owners-will-be-banned-marketing-business-opportunities-settle-ftc-charges-company-misled 2026-03-24. Read at source on 2026-10-10.
63. FTC press release on Publishing.com. https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-approves-final-order-against-publishingcom-settling-allegations-it-misled-consumers 2026-07-02. Read at source on 2026-10-10.
64. FTC, guidance on the Business Opportunity Rule. https://www.ftc.gov/business-guidance/resources/selling-work-home-or-other-business-opportunity-revised-rule-may-apply-you Undated. Read at source on 2026-10-10. No longer cited in the text; the entry stays so that the numbers do not shift.
65. Companies House, Pubity Group Ltd (12065014), accounts for the year to 31 December 2025. https://find-and-update.company-information.service.gov.uk/company/12065014/filing-history Filed 2026-10-07. Read at source on 2026-10-10.
66. TechCrunch on Warner Music’s purchase of IMGN Media. https://techcrunch.com/2020/08/14/warner-music-acquires-imgn-a-social-media-publishing-platform-for-under-100m/ 2020-08-14. Read at source on 2026-10-10 (through r.jina.ai).
67. Wikipedia, “Doing Things Media”. https://en.wikipedia.org/wiki/Doing_Things_Media Revision read 2026-10-10. Secondary. No longer cited in the text; the entry stays so that the numbers do not shift.
68. Fortune on a faceless AI YouTube operator. https://fortune.com/2025/12/30/ai-slop-faceless-youtube-accounts-adavia-davis-user-generated-content/ 2025-12-30. Read at source on 2026-10-10.
69. Fameswap, “Recently Sold”. https://fameswap.com/sold Undated. Read at source on 2026-10-10 (through r.jina.ai).
70. NPR, via Michigan Public, on the clipping economy. https://www.michiganpublic.org/2026-05-12/the-clipping-economy-how-short-form-video-clippers-are-overrunning-the-internet 2026-05-12. Read at source on 2026-10-10.
71. Whop blog, Content Rewards. https://whop.com/blog/content-rewards/ 2025-03-03. Read at source on 2026-10-10.
72. Reclaim the Net on Instagram’s 2019 suspension of meme accounts. https://reclaimthenet.org/instagram-mass-disables-meme-accounts/ 2019-07-26. Secondary (a news report; read through r.jina.ai).
73. Search results for theme-page courses and ebooks, for example https://selar.com/5k-10k-instagram-theme-page 2026-10-10. Estimate: prices from search summaries; seller pages not opened.
74. X profile and tweet data through the third-party mirror api.fxtwitter.com, for example https://api.fxtwitter.com/FynCas 2026-10-10. Read at source on 2026-10-10 (x.com and r.jina.ai both refused).
75. Meta Business Help Centre, “About Creator Fast Track”. https://www.facebook.com/business/help/786757217805588 Undated. Read at source on 2026-10-10 (through r.jina.ai).
76. TikTok Shop Seller University, Content Policy (US). https://seller-us.tiktok.com/university/essay?knowledge_id=6837891779151617 Undated. Read at source on 2026-10-10 (through r.jina.ai).
77. TikTok Shop Seller University, “AI-Generated Content Restrictions and Requirements”. https://seller-us.tiktok.com/university/essay?knowledge_id=491489038501663 Undated. Read at source on 2026-10-10 (through r.jina.ai).
78. Pubity Group, company website. https://pubitygroup.com/ Undated. Read at source on 2026-10-10 (through r.jina.ai).

Corrections

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